The SMART approach to search – a better way

SMART is a new type of search engine. We think, modestly, a better one…

Instead of using search simply to find something (which let’s be honest may then get lost amongst many other hours of endless scrolling), SMART saves each search item you are interested in to a ‘search card’. This card can then be saved within SMART, diarised for follow up, shared with others, re prioritised and booked.

In other words SMART is both a search and discovery tool and an implementation tool, all in one.

It moves you from scrolling to doing.

Let’s take an example.

You ask Google or AI for five restaurant recommendations in your area. You only like two of them. But neither of them do you want to book right now. You’re simply doing your research for later, so you can then ask your partner, or perhaps invite some friends, or simply just park it until the time is right.

How do you currently do that?

You can’t right.

This is where SMART comes in.

It works from end to end from exploration to doing.

SMART finds what you are looking for, then saves the ones you like, you can diarise it, set up reminders to come back to it, share it with others to gauge their interest, move it to another date and of course when you are ready, book it.

And all this happens in one place. No endless searching across multiple sights, pop ups and memes and ads and strangers asking you to sign in and share your contact details once again.

You manage all your search in one place. Easy.

From exploration to execution. From planning to doing.

This makes the search worthwhile. It makes your investment in finding a great pace to eat or a great show to see easy and worthwhile. Ideas across a dinner table actually see the light of day. They happen. Why? Because SMART makes the internet easy and useful. Not frustrating and wasteful.

Stop scrolling. Start doing.